On March 3, 2026, the Indian startup world saw a digital shift that was as much about legacy as it was about the future. Aman Gupta, the famous co-founder of boAt, celebrated his 44th birthday by doing something bolder than a usual party. He went to social media to reveal a new logo for Offbeat Studios, also known as OFF/BEAT. With the tagline “With every birthday, some grow older, I grow bolder,” he signaled the start of what he calls Aman 2.0.
The Birthday Pivot
The timing of the Offbeat Studios logo launch was perfect. By choosing his birthday, Gupta used a personal milestone to grab the attention of millions. In the startup world, this is called “narrative control.” He didn’t just want people to talk about his age; he wanted them to talk about his next big move.
There is a clear difference between the Aman we knew at boAt and the one we are seeing now. “Aman 1.0” was the marketing genius who lived in the trenches. He was the one who turned cheap earphones into fashion accessories and built a massive community called “boAtheads”. He focused on the daily “hustle”, selling products, managing supply chains, and fighting for market share.
In contrast, Aman 2.0 is moving toward a more visionary role. In September 2025, he stepped back from his day-to-day job as Chief Marketing Officer to become a non-executive director at boAt. He handed over the keys to a professional team, including the new CEO, Gaurav Nayyar, and Executive Director Sameer Mehta. This move allows Gupta to focus on the “big picture” without getting bogged down by the daily grind of a billion-dollar company.
The ‘Offbeat’ Mystery
What exactly is Aman Gupta Offbeat Studios? So far, it is a mystery. The website is just a landing page with a stylized logo, and Gupta has not shared details about the products or the sector. However, the name “Studios” and the “OFF/BEAT” branding suggest a major shift. While boAt was about hardware, things you can touch like headphones and watches, Offbeat seems to be about creativity, storytelling, and content.
Industry insiders believe this will be a creative incubator. In 2026, many founders are moving toward “D2C 2.0.” This is a new wave where brands aren’t just selling products; they are selling a lifestyle through videos, podcasts, and digital communities. By starting a “Studio,” Gupta is creating a place where he can help launch new brands using his marketing magic, without being limited to electronics.
The table below shows how the leadership at boAt has changed to allow Gupta this freedom:
| Role | Person | Focus Area |
| CEO | Gaurav Nayyar | Daily operations and IPO readiness |
| Executive Director | Sameer Mehta | Long-term strategy and product innovation |
| Non-Executive Director | Aman Gupta | Board oversight and personal branding |
| Status | OFF/BEAT | Stealth mode / Creative venture |
Launching Amid the IPO Storm
One of the most interesting parts of this boAt founder new venture is the timing. While Gupta is celebrating a new beginning, boAt is facing some tough times. The company had to pause its ₹1,500 crore IPO (Initial Public Offering) in early 2026. This happened because auditors found some “mismatches” in the financial books, leading to extra scrutiny from regulators.
For a normal founder, this would be a time to stay quiet. But Gupta did the opposite. By launching OFF/BEAT, he separated his personal brand from the corporate problems of boAt. He showed the market that even if the “big ship” is waiting for better weather, the captain is still building new boats. This is a smart move because boAt actually returned to a profit of over ₹60 crore in the 2024-25 fiscal year, so the business itself is healthy, even if the paperwork is messy.
The Shark Tank Effect
Gupta’s role as a judge on Shark Tank India has given him a “cult of personality.” He is no longer just a businessman; he is a celebrity with a net worth of around ₹720 crore. This fame is his biggest weapon. He can launch a brand with zero product details and still get millions of views and thousands of followers in a single day.
On the show, he often says, “Content is king, but distribution is God”. He understands that in 2026, the hardest part of a business isn’t making a product, it’s getting people to see it. Through Offbeat Studios, he is likely building a “distribution engine.” Whether it’s through social media, celebrity partnerships, or high-end storytelling, he is creating a way to launch the next generation of Indian brands faster than anyone else.
The Future of Aman 2.0
As we look at the path ahead, Offbeat Studios looks like it will be a launchpad for “founders with hunger.” Gupta has always said he doesn’t invest based on “Excel sheets” but based on the person. He looks for passion and drive. His new venture will likely be an incubator that gives young entrepreneurs the creative tools and the massive audience they need to scale.
Whether Offbeat Studios becomes a media giant or a factory for new consumer brands, one thing is clear: Aman Gupta is redefining what it means to be a “retired” founder. He hasn’t stepped back; he has stepped up into a larger arena. By turning himself into a brand that is independent of any one product, he has ensured that the “Aman 2.0” era will be even louder than the first.
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